Social media platforms have become very crucial digital marketing tools for businesses especially in the current era of rapid Information and Communication Technology advancement. Social media managers are therefore in high demand. As organizations leverage this tool to reach their existing and prospective customers, the profession is gaining so much popularity. However, one needs to be really good with social media strategies to land a job in this field. But really, what does a social media manager do and how does one become a good social media marketing manager?
I have written past posts on how to be a good social media marketer which you can read here. Becoming a good social media marketer will allow you to interact with the different social media platforms. During your time as a marketer, you learn and acquire knowledge, skills, and experience that elevates you to manager. As a manager, you a responsible for more than one social media platform and may even lead a team of marketers. In this article, I will share my routine as a social media manager.
The common misconception is that social media management is just about posting. There is so much more to it with the most important thing being to forge relationships and grow your network. But how do you do that? I will explain why everything in my daily routine is important for my profession as a social media manager.
Workout and Diet
I’m more of a night person and this has a tendency of affecting me especially concerning what time I wake up. I begin my day between 9:00-10:00 am when I wake. Working out is the first thing I do after eating a banana and drinking a glass of warm water. I find it challenging to go to the gym so I just do some planks, sit-ups, push-ups, and squats. They get me ready for the day especially since I spend most of my time seated behind a desk. Working out relieves any tension in my body and also restores good blood circulation through my body.
I take a shower and take breakfast. While taking breakfast I log on to Twitter and scroll down my timeline. I admit that I favor Twitter because I find it more informative compared to the rest. After breakfast, I get back to my workstation (I work from home). The morning routine is the most important because it prepares me for the rest of the day. I, therefore, make sure to create an environment that lifts my attitude and my spirit.
There are different forms of feedback. Every good social media manager knows that they should respond to all feedback. I start by checking the emails and responding to them. While it is important to respond to all feedback, one needs to choose between relevant and spam.
Next, I check social media notification tabs. This is important to know how your audience is consuming and interacting with your content. Reading comments and responding to inquiries helps strengthen the relationship between your audience and your brand. Learn to respond courteously and respectfully to comments and replies.
The direct message (DM) is important because most customers send their inquiries through this channel. I advocating responding to all DMs positively irrespective of the social media user’s inquiry. Whether the feedbacks compliment or criticize you, maintain professionalism.
Content creation is an important aspect of every social media manager. The first thing I do after settling down is creating content. This is easy because I follow a monthly or weekly social media calendar. By content creation, I mean creating both graphical and textual content.Videos are the most effective and always increase engagement on social media whether one is marketing products, sharing testimonials, or just interacting with your audience. Click To Tweet
I also create posters for various social media platforms. I don’t always share videos because creating videos is often challenging. To be honest I don’t have the skills so I rely on the videographers in the team. I pitch an idea and they implement it.
It is important to have a blog, especially if the brand you are managing has a website. I spend the rest of the morning writing a blog article to constantly drive traffic to the website. Having a blog improves your conversion rates whether the website makes money through e-commerce (sales), Google AdSense, or any other form of monetization.
The content creation part takes the better part of the day due to the need for extensive research. For instance, creating posters requires stock images from platforms such as pexels, pixabay, or shutter stock among others. Blog articles must also be informative and accurate which means you need to research to gather facts.
Engaging is my favorite part of social media management. One misconception is that engaging is just replying to some comments and sharing links where necessary. However, my perception of engagement is different. To me, it means holding conversations with people, sharing my viewpoints, and learning from their inputs.
I find Twitter engagements very deep for instance participating in tweet chats and spaces. As a brand’s social media manager, you learn more about your audience or rather customers through these interactions. You learn about their wants and needs which helps you serve them better.Participating in tweet chats is one of the most effective ways of learning from like-minded people on Twitter. Identify chats on topics you are interested in and join in. The more you share, the more you learn. Click To Tweet
Advancement in technology has brought about various scheduling tools that allow you to schedule content to be pushed out later. My favorite is Hootsuite because it allows me to schedule posts for the various social media platforms from one dashboard. However, it is expensive while you are a start-up or working with start-ups but if your client agrees to subscribe it is very convenient.
This should not discourage you, if you cannot afford it various free tools are compatible with the different social media platforms. For instance, TweetDeck allows you to schedule tweets for one or more Twitter accounts. Facebook’s business suite on the other hand allows you to schedule Facebook and Instagram posts.
I spend my evenings scheduling content for the various social media platforms under my management. This makes sure I have feedback to respond to whether from comments or DMs. After scheduling I have enough time to hang out with my family. However, this does not happen daily. The advantage of scheduling is that it saves us from creating content and posting daily.
Different social media managers have different routines. Some prefer to schedule using scheduling tools while others post every day directly from the native platforms. Whatever works for you, the key is to always engage your audience. This allows you to not only build but also maintain relationships with your audience.
We will appreciate any feedback in the comment section regarding your routine as a social media manager or how I can improve my routine. If you loved this article check out our other article on how to be a good social media marketer. Till next time, Adios.